VP Channel Marketing Manager
Qualified candidates, please attach resume when applying.
Overview:
Premier Alternatives manager is seeking a channel marketing expert to work close with the U.S. sales team, investment teams and legal professionals. This person will be responsible for marketing and brand-building among wirehouse financial advisors in the U.S.
Responsibilities:
Develop and manage targeted marketing programs following a multi-channel approach (sales engagement, events, conference calls, email, digital, social and PR).
Collaborate with the Head of U.S. sales to create industry leading marketing content, campaign strategies and sales enablement programs.
Create a data-led marketing segmentation strategy leveraging third party data sets, internal sales and marketing intelligence.
Develop impactful marketing journeys based on segmentation and analytics.
Build loyalty through the creation of an advocacy program delivering targeted thought leadership, hosting impactful events and digital engagement.
Partner with the sales team to understand their needs and effectively communicate them with marketing initiatives, timing and results.
Contribute to thought leadership agenda ensuring content meets the needs of advisors.
Develop expertise understanding the complexities of the partner firms and their areas of focus.
Lead product launch and servicing campaigns; navigating the investment resources across the Firm.
Set specific and measurable marketing goals and report on relevant performance metrics, and ability to integrate data-driven learnings into actionable insights for sales colleagues.
The successful candidate will possess the following:
Bachelor’s Degree in Marketing, Communications or another related field or demonstrated comparable experience.
10+ years of experience within asset management and retail/intermediary channel distribution marketing especially with wirehouses.
Affinity for data, analytics and digital marketing.
Experience with investments and knowledge of alternatives strategies in public and private markets is beneficial.
Excitement for working in an entrepreneurial environment, sharing and establishing best practices.
Salary: $130-$150K base + annual bonus